When people talk about reindustrializing America, they usually focus on labor costs or geopolitics. But a bigger problem is hiding in plain sight: American metal mills are slow by design.
If you buy rolled aluminum or steel tube in the U.S., lead times of 8 to 30 weeks are normal. Most buyers can't even purchase directly from mills. And despite high prices, mills still operate on thin margins. That's not because demand is weak or workers are unskilled—it's because the systems running these mills were designed decades ago.
Production planning, scheduling, quoting, and execution are fragmented. Mills optimize for tonnage and utilization, not speed, flexibility, or margin. Short runs and spec changes are treated as disruptions instead of opportunities.
Automation has lagged at the exact moment the workforce is shrinking. Material handling, changeovers, inspection, and quality control still rely on tribal knowledge held by a few experienced operators. Automation is mostly used to push more tons through a slow system, not to eliminate setup time or variability.
Energy is the other half of the problem. Aluminum and steel are extremely energy-intensive, yet most mills rely on legacy power contracts and inflexible grids. New energy models—on-site generation, smarter power management, even next-generation nuclear—could dramatically reduce costs, but they're rarely designed into mills from the start.
What's changed is that software and energy technology are finally good enough to rethink the entire system. AI-driven planning, real-time MES, and modern automation can compress lead times and raise margins at the same time.
We think this creates an opportunity to build modern, software-defined American mills—especially in aluminum rolling and steel tube—where long lead times and energy costs are most entrenched.
Modernizing mills isn't just about going faster. It's about making domestic metal cheaper, more flexible, and more profitable—and rebuilding the industrial foundation of the U.S.