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Laurence - Automated Amazon Advertising
We set bids, budgets, and keyword targets like quants trade markets
Hey YC! 👋
We’re Matt and Leo building Laurence: automated Amazon pay-per-click (PPC) performance marketing using reinforcement learning and transformer models.
TL;DR
- Most brands lose money advertising on Amazon after margin
- Agencies outsource simplistic copy-paste playbooks to offshore workers
- Existing software are rudimentary rules engines that break with any bad variance
- We drive performance using reinforcement learning and training our own conversion-rate-aware transformer models
- Our quant system is automating $10 million in live ad spend, increasing advertising profits by 15-20% while growing total revenue.
Team
Matt
- built the Data Science Agent at Google
- tuned the Facebook friend suggestion model at Meta
- was the third engineer at a health-tech startup
Leo
- made $250k as a high-stakes poker pro at 17
- founded a crypto investing startup at 18
- was a researcher at Jump Trading
We started off building a horizontal data science agent for enterprise, and from our hundreds of conversations with anyone who had a problem with data, we learned how desperately brands on Amazon needed PPC automation that works.
Ask
If you know any CPG brands or SMBs selling on Amazon, we would love an introduction :)
- Matt & Leo W26
