Growth Lead

About SafetyKit

SafetyKit’s mission is to stop fraud and abuse on the world’s largest platforms. We’re a young startup but are already trusted as a critical defense for some of the world’s largest companies like Etsy, Patreon and Discord.

Companies spend hundreds of billions of dollars on this problem today. But it doesn’t work — systems are fragmented, models are inaccurate, human review bogs down operations, and it all costs a painful amount of money. We saw this firsthand building anti-fraud systems at Stripe and Airbnb. SafetyKit unifies this entire ecosystem into one platform that actually works.

We’re a fast-growing Series A startup backed by Y Combinator, Ribbit Capital, First Round Capital. We’ve raised $27M, are a 19-person team (mostly engineering), and operate 100% in-person at our San Francisco office.

The Role

As our Foundational GTM Growth Lead (title flexible!), you’ll build and own SafetyKit’s Marketing motion from zero to one. This is a highly hands-on role at the intersection of events, brand-driven growth, and market intelligence, with a direct line to revenue.

Your mandate: create awareness where our buyers actually pay attention, turn that attention into high-quality demand, and arm the Sales team with insight and activation that makes outreach land.

This is a special time in our history — joining now means owning GTM Growth across the stack, touching every part of our sales, marketing, and product systems.

What You’ll Own

1. Brand, Social, & Distribution-Led Growth (Primary Near-Term Focus)

• Build SafetyKit’s presence across social channels (primarily LinkedIn and X), with a focus on credible, opinionated, founder- and operator-led content.
• Build a consistent brand voice that resonates with fraud and risk leaders.
• Leverage your personal or professional network and distribution to amplify reach.
• Experiment aggressively with formats (short-form video, threads, visuals, event-driven content), measure everything, and double down on what converts attention into demand.
• Partner closely with Sales to align narrative, positioning, and outbound themes.

2. Events & Field Marketing

• Own end-to-end execution of SafetyKit-hosted events, including executive dinners and third-party conferences.
• Manage logistics, vendors, budgets, timelines, and on-site execution.
• Partner with Sales to design events that drive pipeline (guest lists, pre-event outreach, in-event activation, post-event follow-up).
• Develop repeatable event playbooks that scale as we grow.

3. Market Research & GTM Intelligence

• Develop a deep understanding of our ICPs, buyer personas, and buying motions.
• Research target accounts, vertical-specific pain points, and competitive positioning.
• Design targeted activations and content (event hooks, outbound themes, social proof, narratives) that directly support BDR outreach.
• Partner with BDRs to continuously improve message-market fit and outbound effectiveness.
• Create and package high-signal content assets (talking points, short-form posts, snippets, one-pagers, event follow-ups, narrative frameworks) designed specifically to support outbound and warm-up touches.
• Translate market insight into clear messaging guidance for BDRs: what to say, when to say it, and why it resonates.

Responsibilities

• Plan and execute high-impact events that directly support pipeline creation.
• Build SafetyKit’s external narrative through social, content, and community presence.
• Translate market insights into actionable GTM plays for Sales.
• Collaborate with BDRs and AEs to align campaigns, events, and outbound motions.
• Track performance across events, content, and activations; iterate quickly.
• Serve as the connective tissue between brand, demand, and sales execution.

Requirements

• 3–5+ years in Marketing, Growth, or GTM roles at a B2B SaaS or enterprise-focused AI startup.
• Proven experience marketing events end-to-end (conferences, dinners, field marketing).
• Demonstrated ability to build distribution and influence on LinkedIn (personal or brand), with a track record of consistent posting, engagement, and audience growth.
• Sharp GTM instincts: understands buyers, sales motions, and how marketing actually drives revenue.
• Exceptional written and verbal communication skills.
• Willingness to work in-office 5–6 days/week in San Francisco.

Nice to Haves

• TikTok or video-native experience in digital marketing
• Experience marketing to both enterprise leaders and domain operators.
• Background working closely with Sales or BDR teams.
• Early-stage startup experience at an AI-native company (Series A or earlier).
• Founder-led or personality-driven brand building experience.

About You

You're obsessed with your work.

Hungry & self-motivated with a true ownership mindset.

A natural problem solver with analytical rigor and strong EQ.

An exceptional communicator who builds trust and long-term relationships with customers.

Able to zoom out on strategy while diving into details when needed.

A team player excited to build something big from the ground up.