Marketing Lead

Job Title: Marketing Lead

Department: Marketing

Reports to: Head of Operations / COO

About Luna Joy

Luna Joy is a leading provider of mental health services, specializing in supporting women through their mental wellness journey. We offer holistic therapy and medication management to help women overcome challenges like postpartum mental health issues. Our dedicated team of professionals works in a collaborative, flexible, and remote environment, ensuring comprehensive care for our clients. We are rapidly expanding and committed to improving access to quality mental health services across the U.S.

Job Overview

LunaJoy is seeking a Marketing Lead to own and scale our digital acquisition efforts with a strong focus on paid performance marketing. This is a hands-on leadership role designed for someone who has scaled campaigns before, understands growth levers deeply, and is excited to build repeatable, efficient marketing systems from the ground up.

You will lead the execution and optimization of paid media across Google and Meta platforms while helping shape LunaJoy’s scalable growth strategy. This role is ideal for a marketer who combines strategic thinking, strong execution, and a builder’s mindset, and who is motivated by purpose-driven work with real-world impact.

As part of the Luna Joy team, you will play an essential role in directly contributing to supporting the mental health journey of one million women with purpose-driven innovation, unwavering compassion, and transformative care. You will need speed to adapt quickly and efficiently, and the drive to be 1% better every day, constantly striving for improvement. Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions. These values will enable you to effectively contribute to important areas of focus and responsibility.

Key Responsibilities:

• **Paid Media Ownership & Scale:
  ** Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics.
• **Growth & Experimentation:
  ** Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities.
• **Performance Management:
  ** Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions.
• **Budget & ROI Management:
  ** Manage and allocate budgets strategically to maximize ROI while supporting long-term growth goals.
• **Audience & Funnel Strategy:
  ** Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking.
• **Cross-Functional Collaboration:
  ** Partner closely with operations, clinical, and leadership teams to ensure marketing initiatives align with brand values, compliance requirements, and business objectives.
• **Scalable Systems & Processes:
  ** Help establish scalable marketing processes, reporting frameworks, and best practices to support LunaJoy’s continued growth.

Qualifications:

• 4–7+ years of experience in digital marketing, growth marketing, or performance marketing
• 2+ years of hands-on experience managing and scaling Google Ads and Meta Ads campaigns
• Demonstrated success in scaling paid acquisition efforts in a startup, scale-up, or high-growth environment
• Strong analytical skills with the ability to interpret data and drive optimization decisions
• Experience using tools such as Google Analytics, Meta Business Manager, and ad reporting dashboards
• Comfortable working independently in a fast-paced, remote environment with limited oversight
• Strong ownership mindset, execution bias, and ability to prioritize for impact.

Nice to Haves:

• Experience in healthcare, mental health, or wellness marketing
• Familiarity with HIPAA-conscious or regulated marketing environments
• Experience building or scaling marketing programs from early or mid-stage growth

Why Luna Joy?

• Mission-Driven Purpose: Be a part of an organization dedicated to improving access to mental health care, empowering individuals, and creating positive, lasting change in our communities.
• Flexibility & Work-Life Balance: We offer a fully remote work environment that allows you to work from wherever you're most comfortable. Embrace the freedom of remote work while staying connected with a supportive team. This flexibility enables you to create a workspace that fits your needs, allowing you to focus on making a meaningful impact from anywhere.
• Collaborative & Inclusive Culture: Join a community of diverse talent who share your passion for making a difference. We foster a culture of collaboration, growth, and mutual support to help you thrive in your role.
• Rewarding Compensation: We recognize the value of your work with fair pay, bonuses, and opportunities for advancement as we continue to expand our reach and impact in the mental health space.

Compensation & Benefits:

• Compensation Range: $2,000 based on the individual's location, experience, qualifications, and applicable federal and state minimum wage requirements.
• Access to educational resources and a supportive community of like-minded professionals.

Inclusion Statement

At Luna Joy, we are committed to fostering a diverse, inclusive, and equitable workplace where all team members feel valued and respected. We believe that diversity of backgrounds, experiences, and perspectives strengthens our ability to support women’s mental health. We encourage individuals from all backgrounds, including those from historically underrepresented groups, to apply and join us in creating a positive impact in our communities. Everyone is welcome at Luna Joy, and we are dedicated to building a work environment where you can thrive and bring your whole self to work.

Interview Process

HR Screen: The first phase involves an initial screening with HR. During this stage, we will discuss your experience, skills, and alignment with Luna Joy’s values and culture. This step ensures that you meet the basic qualifications and provides an opportunity for you to learn more about the company and the role.

Second Phase with Hiring Manager: Candidates who pass the HR screen will move on to an interview with the Hiring Manager. In this phase, we dive deeper into your technical abilities, role-specific competencies, and how you approach challenges. The Hiring Manager will assess your fit within the team and your ability to contribute to Luna Joy’s mission.

Offer Stage: After the second phase, successful candidates will move to the offer stage. We will present a formal offer that includes compensation, benefits, and any additional details about the role. This is also your opportunity to ask any final questions before making your decision.

Onboarding & Training: Once the offer is accepted, the onboarding process begins. You will be guided through setting up tools, learning about Luna Joy’s systems and workflows, and engaging in any role-specific training. This phase ensures a smooth transition into your new role, setting you up for success from day one.